Marketing & Advertising - Prague, Hlavní město Praha, Czech Republic
At Marketing Prague we provide you with the expertise of senior executive managers from three different fortune 500 multinationals. We can easily simplify your business, cut costs & drive growth - depending on your goals. We specialize in B2B, B2C and FMCG.Market Research: brand Saturation; brand recognition; market size by product or service; competitor analysis; market share; both for Czech Republic & the region.Segmentation & Targeting: based on the market research, we will segment the market for your product and identify the high value segments based on size and value.Integrated Communications Strategy: we will build a full communication plan to reach the target segment in the most cost sensitive and efficient manner.Promotions: we will design the most effective promotion based upon the demands of your target market. This includes alternative and modern methods such as guerrilla marketing, viral marketing, ambient marketing & social media marketing.Measurement: we can tell you exactly how much you spent on each campaign - and how much profit you attained in additional sales.Business Development (growth): we can show you how to grow your business, with very specific and concrete steps. This includes geographic coverage for sales reps; localization of sales force; cross selling; and alternative 'bonus' and 'discount' schemes based on proper target setting for your distributors.
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