Marketing & Advertising - Scottsdale, Arizona, United States
Marketing Psychology is a 20 year old company specializing in helping businesses identify the specific underlying logical and emotional buying motivations that drive customers to say YES or NO to your product/service/idea/candidate.By knowing why customers really choose one product or service over another of similar value, companies can tailor their marketing messages to appeal specifically to these key buying motivators. In this way, they will be able to retain more of their existing customers while also gaining market share. Companies increase their ROI by improving their marketing messages at little or no additional cost.Unlike other approaches, our Buyer Motivation Analysis research instrument is custom tailored for the specific product category the client competes in, thus making it far easier for the client to easily see how to apply the solutions without depending on expensive consulting services after the work is completed.
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