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MarketingIQ combines cutting-edge artificial intelligence (A.I.) technology with the collective intellect, knowledge, morals, values and insights of humans. Participants come together in a virtual setting in real time to participate in a "swarm." During a swarm, a moderator leads participants through a series of questions; for each question, the group of participants must come to a consensus in less than 60 seconds. Swarm questions are designed so that participants are responding with their collective knowledge rather than their personal opinions. During each question, A.I. algorithms are applied four times per second to each participant's responses, measuring their level of conviction and adjusting accordingly. At the end of each question a "Brainpower" measurement is calculated, indicating the swarm's level of confidence in their answer. This measurement, not available with traditional surveys, polls and focus groups, is what makes MarketingIQ unique.Our team combines extensive backgrounds in market research and marketing to help our clients make better, more informed, decisions. With swarm technology, we are able to provide more insights than traditional market research tactics. Reports based on swarm data are both comprehensive and actionable.
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