Market Research - Levallois-Perret, Île-de-France, France
MarketingScan is a Market Research company, subsidiary of Mediametrie (the French leader of Media measurement) and GfK (4th Market research Group in the world).Our solutions: BehaviorScan: Tests in real conditions in 5 cities : Angers, Le Mans, Poitiers, Brive and Château-Thierry, to test each part of the marketing mix: product, packaging, price, merchandising, media...TVScan, WebScan, RadioScan, AffiScan, CineScan: Media efficiency studies on purchases, based on a unique Single Source combining audience mesurement and purchase through a consumer panel.Consumer Zoom: Shopper studies based on retailers loyalty cards data. 3 retailers partners: Auchan, Système U and Cora. 15 million card holders weekly processed.
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