Marsan Consulting, LLC
Marketing & Advertising - Montclair, New Jersey, United States
Marsan Consulting, LLC Employees
Marsan Consulting, LLC Details
Whether you refer to marketing innovation in the multicultural space as Multicultural Marketing, Total-Market Approach, Cross-Cultural, Omni-Cultural or simply marketing, the industry has reached a point where all of us as marketers should clearly understand the diversity of the consumer landscape. However, brands, their agencies, and content providers continue to struggle to sort out the optimal way to go to market in an increasingly technologically-driven, ethnically-diverse nation. And, in the new world order of customer-led marketing, where relevance is the name of the game — people expect marketers to deliver the right message, at the right time, in the right context, to the right device. They also expect those messages, experiences and offers to become ever more real-time and seamless, across digital and physical touchpoints, as well as finely-tuned with each interaction. That's where Marsan (www.marsanconsulting.net) comes in. We are a strategy and brand management firm with full-service-agency capabilities. Our ear for culture and language includes the dialects of automotive, CPG, financial services, government, healthcare/OTC, and telecommunications. We focus on effectively assisting brands, agencies (both mainstream and multicultural), and content providers to maximize their marketing and advertising efforts and optimize their ability to reach, engage, motivate and convert multicultural consumers: Hispanic, African American, Asian (Chinese, Japanese, Korean, South-Asian Indian, etc.) and LGBTQI. Our core belief is what we do best is help clients win their battles. Battles of share, battles against competitors, battles against smaller budgets, battles against perception, even battles that fundamentally change the face of their business. You can't win battles - the big ones or the little ones; multicultural or general interest; internal or external - without the best agency partner.
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