Management Consulting - Madrid, Community of Madrid, Spain
Design thinking in action.With a human centered approach to business innovation, we work with organizations seeking growth. We help innovate products and services for those who have the ambition, mindset and resources to do so with our toolbox of design thinking practices. Whether your are a leader in your sector, or an organization with a product portfolio or consumer experience needing a boost, we are here to help. If you wish to strengthen what you already do well or face shifts in customer and user behavior, a new competitive landscape or emergence of new technologies, we have an approach that helps you take the necessary steps.The innovation engineIf you want to innovate successfully, Marsenda is your partner to get your innovation engine running and make a difference. We help you in two main areas: Opportunity creation and capability building. Both areas are crucial to succeed. The clever connection between the two is what makes your innovation engine spin.The way we workWe adapt every project to our client's specific needs, following a result oriented and transparent approach. The work is always led and managed by us as founders and senior executives within innovation with the necessary team of specialists established based on the project needs. Specialists are brought in to complement the capabilities and resources already existing in the company.Who we areWe have learned what it takes to innovate successfully during the last 25 years. Based on extensive experience from the early innovation phase to product launch inside some of the world's leading premium brands, among others LEGO and Stokke, our approach is based on established and proven best practices, tools and methods.
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