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Blending big picture, strategic thinking and a researcher's curiosity, Martha Reynolds Marketing provides strategic marketing counsel to private and public sector clients as well as non-profit organizations. Whether crafting strategy and action plans to creatively exploit market opportunities or implementing a marketing tactic, MRM initiatives are designed to make the most of customers' unique strengths and to develop a competitive advantage.As a marketer, Martha brings a strong customer focus and market orientation to her assignments seeking creative solutions that position her clients for success vis-à-vis their competition whether services, products or ideas. Martha holds a BA ('78) and MBA ('80) from Dalhousie University and lectured part-time (Export Marketing) at her alma mater (2000-2002), speaks French and some Spanish. She currently sits on the Board of Directors of Uplift Technologies Inc., a local manufacturer of medical equipment products sold throughout North America.