Mashblox
Mechanical Or Industrial Engineering - Deakin, Australian Capital Territory, Australia
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Mashblox Details
Most kids at least go through a phase of fussy eating, and 25% of typically developing children never grow out of it, setting unhealthy habits that can last a lifetime. Meanwhile 20% of children in Australia are now overweight or obese before entering primary school at 5 years old [1], and between 25–50% of these kids never lose the weight [2], or the habits that contribute to it. Picky eating can start with offering your child too many "kid foods" like chicken-nuggets, or with the extra effort you go to preparing separate foods for kids and adults, or even as simply as using the wrong spoon.[3] (.... Or feeding implement) But just imagine if your child wanted to eat their veggies, cereal or whatever you like. No tricks or pleading, and they're actually enjoying their meal (so that you can too!) Mealtimes could actually be about family bonding and happy food exploration.Mashblox® are soft hollow silicone building blox for self-feeding mash foods, and one of the most revolutionary discoveries in our consumer research was that fussy eating isn't often about taste at all. When Mashblox #MakesGoodFoodsFun, other fussy children have started eating banana, avocado, porridge or even spinach, and all with less mess, since mash foods bounce rather than go splat on the floor.We believe that infant self-feeding sets kids up for happy, independent, mindful eating and healthier BMI. Our multi-award winning #MissionDriven model has engaged upwards of four Universities with research of the benefits of safe self-feeding, starting with our pro-bono partnership with University of Canberra, 2016.1. Brown V, Moodie M, Baur L, Wen L M, Hayes A (2017) The high cost of obesity in Australian pre‐schoolers https://onlinelibrary.wiley.com/doi/full/10.1111/1753-6405.126282. Quote pediatric feeding specialist, certified speech pathologist, Melanie Potock MA, CCC-SLP https://mymunchbug.com/3. https://www.healthykids.nsw.gov.au/stats-research/overweight-and-obesity.aspx
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