Mashy Social is a social media consultancy helping businesses to build their brand through social media. Calling on my 20 years of marketing experience across B2B and B2C and my social media training I can provide strategy, management and training across all social media platforms. Ensuring that your business is connecting, engaging and driving awareness with your existing and potential customers and that your social media is packing a punch.Know you need social media but not sure where to start? Feel that social media is time consuming and your efforts are not making an impact?Working together we will develop a strategy and build a social media presence that will drive awareness to create brand opportunities. We will create content and engage to build trust and relationships with prospects and set up tools and processes that will enable time efficient management of your channels.The 5 stage methodology that I use is effective and has been trialled and delivered to Mashy Social clients over the past year. I can work both directly with clients but also with agencies as a Social Media partner.Stage 1 is an audit of your current channels and those of your closest competitors. We then develop user personas of your customers identifying who they are, who questions or useful information they would like to receive from your business and what platforms you are likely to find them on. This will inform and drive the social media and content strategy.We will then move to Stage 2 'Setting up for success'. Creating and optimising your chosen channels to ensure that they are ready for you to start your activity.Stage 3 focuses on 'Creating and testing the conversation'. This will mean curating and creating content and testing its resonance with your target customers. Ultimately we will be able to create a variety of content in different formats that will allow you to engage your audience and hit your KPIs.Stage 4 moves to 'Engaging with friends'. Social media is after all about being social and engagement is a crucial part of this. Wether you do this or prefer me to do it on your behalf this will drive your brand awareness and build your customer engagement.The final stage, Stage 5 will be focused around additional advertising spend in order to drive further results. Finding and targeting the right people to grow your network. This is often best achieved through an ongoing testing and refining program.We can also develop campaigns around specific events within your business which will give your social media that extra push.If this sounds like just what you are looking for drop me a line for a chat.

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Location: London, England, United Kingdom

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