Master in Retail Brand & Customer Experience Management- IULM

Education Management - Milan, Lombardy, Italy

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Giorgio Zanni

Faculty Member & Teaching Professional del Master in Retail Brand & Sales Management

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Il Master si pone come risposta alla crescente domanda di personale qualificato nelle vendite attraverso rete fisica propria, che sappia affrontare le sfide commerciali, soddisfacendo i clienti, producendo profitti e sfruttando le sinergie tra canali online e fisici per consolidare il valore della marca. Durante il Master verranno organizzati dei Retail Safari Tour, dediti all'analisi, allo studio e all'osservazione sul campo dei principali casi d'innovazione nel Retail in Italia ed Europa. Il percorso universitario e professionale proposto vuole rispondere ad alcune sfide che lo scenario attuale e futuro ha fatto emergere:Ottimizzare le performance dei punti vendita fisiciGestire la customer journey in ottica omnichannelGestire l'interazione con il consumatore e la cerimonia di venditaIntegrare i touchpoint della marca nel processo di sellingInnovare il retail attraverso il service design

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