Advertising/Marketing/PR - Louisville, KY, US
We provide digital marketing solutions to businesses and non-profit organizations that are looking to increase their digital footprint and to maximize ROI for their marketing dollars. We will consult with them about their specific needs and unique selling points of their businesses. From there, we will develop a customized marketing strategy to increase the number of platforms used and apply innovative methods to increase traffic across all those platforms. We follow this with a marketing arsenal of search engine optimization, pay per click, call tracking, mobile apps, social media--to name a few. Deploying these systems will ensure each business has follow up with clients or prospective customers. Finally, we measure every aspect of each campaign through testing and analytics. We use these to ensure that marketing dollars are being used in the most effective areas. We also provide management consulting. The goal is to provide owners and operators with a plan of action to increase employee retention through strong employee engagement, increase productivity by deploying effective process maps, increase revenues by decreasing waste (TIMWOOD), and providing tools to create an internal culture that is good for customers, employees and the employer. Our culture assessment, 360 employee feedback and customer feedback loop provides every owner and operator with the information needed to understand their business strengths and opportunities. We then help those owners and operators create a realistic and sustainable action plan that improves their areas of opportunity and compliments their areas of strength.
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