Matchme Philanthropy
Philanthropy - , ,
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Matchme Philanthropy Details
Matchme helps businesses convey their commitment to brand-aligned social impact, collaborate with millennials and convert those millennials into customers through crowdfunded gift matching campaigns. U.S. businesses spend heavily on conventional CSR initiatives, such as employee matching and direct donations, but these initiatives fail to engage consumers. As a result, while consumers are increasingly concerned about the positive impact of their goods and services providers, they are unsure which businesses are socially responsible. Matchme solves this problem by providing a platform for businesses to launch matching campaigns that consumers can support. The flow is simple: the business selects a charity, offers to match all donations to the campaign for that charity up to a limit, promotes the matching campaign through the matchme site and social media, and then matches all donations when the campaign ends. By donating to charity via a matchme campaign, instead of directly, businesses leverage their donations to enhance their brand, boost ROI and potentially double the amount that the charitable recipient receives. It's a win-win-win for businesses, consumers and the causes they love. matchme - give more by giving together
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