Mate of Mine
Information Technology & Services - Sydney, New South Wales, Australia
Mate of Mine Employees
Mate of Mine Details
RAMIFICATIONS OF A FACEBOOK RECOMMENDATIONTwo years ago, 31-year-old Dane Westerweller was in perfect health. Until a serious injury changed his life."I was at my cousin's wedding and I did a backflip on the dancefloor, landing the first one effortlessly. But the second one went horribly wrong," he says. On the second flip, Westerweller landed on his head and sustained a bulging disk in his lower back. "I was lucky not to break my neck," he says.Desperately needing treatment if he was to return to full mobility, Westerweller wasn't willing to put his health in anyone's hands. He was also reluctant to go down the regular path of the big medical centers and hospitals. He needed someone local, someone experienced, and someone he could trust. He then turned to Facebook to seek advice from friends."A mate of mine recommended his friend Michael Cohen from Chiro Sports, Coogee. I had rehab with Michael for six months and he got me back better than new," he says.With the return to full health came a realization for Westerweller. His health had been saved by a trusted, local, small business owner. And it was all through one lucky case of word-of-mouth online.Now, Westerweller wants everyone to be so lucky. He has created Mate of Mine, a website designed to raise the awareness about the importance of small business to communities and the local economy, and via Facebook to connect friends needing help or services to small businesses in their area.
