Marketing & Advertising - Stuttgart, Baden-Württemberg, Germany
CALL TRACKING TO TRACK INBOUND CALLS – complete your data with call conversionsCalls are extremely valuable conversions and have to be included and analysed in any marketing campaign. Use this data for 360 degrees reporting and a better understanding of your customer journey. Which channel performs best (online, print, tv...)? Which online channel (SEA, social media, display...) generates the most calls and telesales?CALL TRACKING TO CONVERT CALLERS – boost your service centreEnhance your telesales workplaces and generate more conversions via phone. Dynamic call routing connects the caller with the right agent, based on a digital fingerprint (e.g. shopping cart value or content). Intelligent pop-ups provide your agent information on the caller from the online world (e.g. marketing channel and -content, page views, last clicks etc. CALL TRACKING TO OPTIMIZE YOUR ADVERTISING – make the most of your marketing budgetCall conversion data is the fundamental basis for optimizing individual marketing channels (SEA, display, newsletter, social media…) down to the keyword- and banner level. Our integrations for web-analysis-, bid-management- and a/b-testing-tools as well as ad servers push the call data into your everyday tools.
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