Medical Equipment - Newport Beach, CA, US
Matrix is a contract sales organization for OEM's in the Diagnostic Imaging and Medical device industries, contracted to supplement, existing sales organizations, launch new products and enter new market segments. Matrix's leadership manages its sales executives from the territory strategy throughout the complete sales cycle. Contracts have combined up to 20 direct reports while delivering up to $42M of incremental sales.Matrix Medical Solutions – Newport Beach, CA 2004 – Present Contract sales organization for OEMs in Diagnostic Imaging and Medical Device industries. Owner and PresidentManaged new product launches and new market segment penetration for clients. Coordinated relationships with GE Healthcare, Cordis (division of Johnson & Johnson), InSightec, and Naviscan. Recruited, hired, trained, and mentored Sales Representatives. Developed and monitored implementation of strategic business, territory, and account plans including promotional campaigns. Analyzed the marketplace and provided tactical recommendations to external Senior Executives. Directed target identification and lead generation initiatives. Developed tools to track customer communications and business activities. Maintained responsibility for all business, financial, Human Resource, and contracting operations. Worked closely with Entrepreneurs, Developers, Physicians, and other medical professionals to drive incremental growth. Covered diverse segments including Hospitals, Specialty Physicians, Outpatient Imaging, OB/GYNs, Cardiology, and Radiology.
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