Marketing & Advertising - , Shanghai Shi, China
Maxpoint China is specialised in serving luxury brands through design, organization and marketing, which represent the core in the building process of a brand.A brand has a life and it requires more comfortable space to support its development. A brand should have a strong and accurate foothold and be able to expand itself in a multidimensional way. Kanson, a well known British advertising company, established Maxpoint in China: Max refers to the multidimensional expansion, and Point refers to the brand's foothold.At MaxPoint, creation and timing are the key. In the digital age we use our own theory of "catch"(Communicate, Affect, Think, Continue, Habituate)to support luxury brands with a complete marketing service.Through 10 years of service experience with luxury brands, MaxPoint has learnt to make the best of its unique solutions and channel media integration capabilities to gain the satisfaction and loyalty of the brand executives and consumers.MaxPoint's fields of expertise include brand marketing, product packaging, marketing, display and image design.
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