Leisure/Hospitality - , , UK
MCA is the new incarnation of a business created by the merger between two of the leading specialist information providers serving the eating and drinking out market, M&C Report and Allegra Foodservice. Whilst MCA is new, the history of both elements stretches back over 15 years; Allegra Foodservice was acquired by William Reed Business Media in 2013, having been providing insight and consultancy services since 1999, and M&C Report was acquired by William Reed in 2004 but was established as a specialist subscription news service in 1999. The two businesses came together in April 2015 to create M&C Allegra Foodservice, which has now re-branded as MCA. This unique combination of expert intelligence now provides comprehensive daily news coverage, together with essential analysis, market data, insight and trends. Market Intelligence – news, analysis, brand profiles, market reports Consumer Insight - behaviours, attitudes, repertoires, brand tracking Food Strategy Forum – thought leadership, debriefs, networking
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