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McCann Erickson - Kinneret Campus is a New Media and Advertising Academy which was co-founded by McCann and the Department of Communication Studies in Kinneret Academic College. The innovative syllabus consists of Israel's leading professionals in advertising and new media, planned to provide each student with the best tools for success in these challenging and constantly changing marketing landscape. The graduates will receive a certification for new-media marketing, and the honorable graduates will be offered to join McCann Erickson in Israel.