McMaster & Brown
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Michael McMaster and Adrian Brown have launched a new joint venture called McMaster & Brown. Having first worked together at the end of the 1980s, they have joined together at this pivotal time to bring a new approach to organisational design. It removes the burdens of linear hierarchy and frees individual intelligence to be engaged.Organisations always evolve. Occasionally, they experience rapid shifts that require new levels of thinking. Businesses, all over the world, have just experienced such a shift. The shift caused by the pandemic has created new opportunities for companies to take advantage of the changes to develop new approaches to organize for a culture of innovation.We help you achieve that with urgency.It starts with organisational design to produce the results you want to achieve. This requires a new approach that we call Organisation Design 2.0. (OD2)OD2 is different from what organisations are doing currently. It starts with organisation design, leading to organisation transformation. Traditional transformation efforts begin with individual or personal transformation of the executive. The result is some improvement but far less than what is possible.Organisational design should be for the sole purpose of information flows: saving, generating, sharing and communicating.Many organisations have created ‘innovation teams' in attempts to produce extraordinary results. These efforts, however, fail because they have no organisational structure to support them. Without the support of new thinking outside of the traditional organisational design, the benefits of these projects will fade into insignificance.Everything in your business depends on knowing how to organize for what you want. The results you get are the results you are organized to get. No more and no less.#innovation #coaching #leadership
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