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MEAST is a one stop destination for all media and marketing solutions. It is a group which is mainly associated with four activities: web solutions, interactive advertising, value addition services & loyalty programs and acquisitions. With my past experience and expertise, having worked on loyalty programs and creating coupon booklets for The Entertainer, Mashreq, Citibank and National Bonds, I have now moved on to set up a team in MEAST working on partnership and promotions for companies. At present we are just finishing the revamp of offerings on Manhattan Card for Standard Chartered Bank and launching a new program for Emirates Bank Auto Loan, launched the new MASHREQ grand Entertainment card and created an offer booklet for Touchmate to give away to their clients at GITEX. As you are already aware of ALshop.com - an interactive online shopping portal that caters to the UAE consumer market. Through ALshop.com, shoppers are able to view thousands of products from the comfort of one location and having it delivered to their home or work place. Apart from that we also have exclusive rights to the Interactive Pocket Keeps which is a unique marketing strategy specially developed and designed to physically engage consumers; in-turn arousing curiosity and interest. IPK - is a hand held, pocket-sized, info guide /manual / booklet. It contains useful information about a company and/or a brand and could also include general info about a message being promoted; along with fun little gizmos and gadgets attached to it that are impossible to resist playing with.
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