Media Allegory
Advertising/Marketing/PR - New York, NY, US
Media Allegory Details
OUR MISSIONCreate legendary relationships between brands and consumersOUR VISIONStories have the power to move us.Stories have the power to connect us.Stories have the power to create legend;and in this data rich, attention poor age of consumer control, we have the potential to make thestories of the world's best brands emotionally relevant to people's personal narratives in deep,meaningful ways that demand attention, reveal personal connections & create attachment.This is the power of playing a role in the consumer's personal narrative,the promise of storytelling through media; the purpose of Allegory.THE INSIGHT / THE WHYRegardless of how much data you have, consumers are ultimately in control of their persona narrative and what brands are permitted to be a part of their worldTHE HOWWe created a unique alchemy of storytellers and creative media minds - fueled by business and customer insights and media know-howTHE WHATAllegory - the first media agency built to make a brands story legendary through media experiencesTHE BRAND TONEImaginative. Brave. Resourceful. Genuine. Attuned. Passionate.THE BYLINECreate LegendMEASUREMENTIncreased brand equity, increased purchase intent, increased brand advocacy, increased social activity/positive commentary, press coverageTITLESAnthropologist, innovator, brand activist, brand advocatePROCESSStoryline
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