Media Exchange Ltd
Marketing & Advertising - Auckland, Auckland, New Zealand
Media Exchange Ltd Employees
Media Exchange Ltd Details
Media Exchange will be the only real-time, auction-based, neutral exchange across all media such as TV, Radio, Press, Outdoor and Online. • Every contract is a separate auction. Publicly listed ads • The members of the exchange are ad networks, advertisers and publishers, who benefit from buying and selling ads. Flexibility • Inventory can be blind or disclosed; campaigns can be performance or branding; advertisers can pay as per time slot or based on CPMs. Media Exchange is an effective tool to: • Reduce ad inventory, last minut Sell or Buy • Increase liquidity – eliminate cash flow issues • Open up new advertising targets • Bad debts reduced to zero • Decreased settlement time from 30 days to approx. 96 hours (T + 3 days)
