Advertising/Marketing/PR - Copenhagen, Capital Re, De
In a rapidly changing marketing landscape, it's hard to dictate the path through a jungle of brands. The power of consumers to go their own ways is about to surpass the means of paying our way to attention. And as the borders between media territories are blurring, relevance becomes the key to making headway and move past mere awareness and create meaningful results. We bridge paid and owned media and deliver cultural, personal and cross platform relevance to make brands worth joining in every step of the consumer journeys.