Technology Consulting/Tech Services - New York, NY, US
Mediander provides a content enhancement service for VOD and OTT providers that increases customer engagement, improves retention, reduces churn and boosts revenue. Consumers are overwhelmed when confronted with endless options of things to listen to, watch and read. This leads to frustration, lack of loyalty, customer attrition and decreasing revenues for content creators and distributors. Our content-based, semantic search technology enhances your existing content to give consumers a more engaging viewing experience. Mediander provides an API based on proprietary algorithms to deliver complementary content based on context and connections, which can then be presented to the end user in an intuitive and easy-to-use visual format, much like our consumer site. Our superior, scalable technology can be white-labeled and used for anything from displaying more information on movies and TV shows on VOD platforms to enhancing the existing content within electronic textbooks. Our technology, which highlights the connections between people, movies, books, subjects and ideas, allows users to jump from one piece of content to the next and to explore the wealth of related content available, including news articles, videos and books. In the case of cable distributors and VOD content providers, this means consumers can unearth content related to their favorite movies or TV shows, including complementary videos and books. In this way, we enable consumers to find not only relevant information, but also related content they did not even know they wanted. Incorporating our service into your platform encourages consumers to spend more time with your content and to explore your vast library of entertainment, all while remaining on your platform. Ultimately, this leads to a better user experience, more satisfied customers, greater customer retention and additional revenue opportunities.
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