Mental Mojo
Food & Beverages - Scottsdale, Arizona, United States
Mental Mojo Employees
Mental Mojo Details
Mental Mojo was born from late nights and early mornings spent in the ASU law library. Law school was like an academic version of the Hunger Games: a couple of the smartest kids from each college are selected to participate in a sleepless, soulless, intellectual blood bath. The need for an edge beyond intelligence and hard work was abundantly clear. Research revealed that the options were limited to the old stand-bys (coffee, energy drinks, etc.) and illegal prescription drug use. But the old stand-bys weren't effective enough to sustain the ungodly hours required, and prescription drugs put us at risk of a felony and negative physiological side effects. At the same time, we were keenly aware that elite students' ready willingness to take that risk--as high as 80% of them on some campuses--was a manifestation of an enormous market opportunity. The idea for Mental Mojo was born. We applied a generous share of elbow grease, consulted with leading neurochemists/formulators, drained our bank accounts, and went into even more debt. Two obstacle-filled, humbling years later, and Mental Mojo is a reality.
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