Metcalf Marketing Consulting
Marketing & Advertising - Smyrna, Georgia, United States
Metcalf Marketing Consulting Employees
Metcalf Marketing Consulting Details
I work with small and growing organizations to establish or enhance their marketing presence and their MarTech infrastructure in order to increase both leads and revenue into the organization. My work depends on each client's needs but often includes standing up automation (Act-On, Marketo, MailChimp), maintaining acquisition and retention databases, creating campaigns and content, and automating email strategies to increase demand. Having spent two decades in corporate marketing departments, I now enjoy working independently, on short and long term projects. Please contact me at melissa.b.metcalf@gmail.com if you have an opportunity in your marketing department. Core competencies: · Establish and work within multi-million dollar budgets · Marketing Automation (MAP): Marketo and Act-On · Content creation (data sheets, white papers, blogs, case studies)· Database and Analytics Management (5 million+ records) · Digital and offline direct response Marketing · Customer Segmentation and Personalization· Team Leading and Building · SEM: SEO, PPC· Google AdWords · Google Analytics · CRM: Salesforce.com· CMS: WordPress + Grav· Adobe Illustrator· Sirius Decisions frameworks · Net Promoter Score (NPS)
