Market Research - , ,
MIA Market Research is a primary research consulting firm that offers Marketing, Insight, and Analysis, with:• Extensive experience in both qualitative and quantitative primary research methodologies.• Broad familiarity on both vendor and client sides in B2B and B2C arenas. • Knowledge of public and private sector, government and not-for-profit organizations.• Understanding of moving-forward results and strategic implications.• Experience in the United States, Canada, Europe, South America, Africa, Australia and AsiaProject Expertise includes:• Advertising Recall & Effectiveness Assessment• Blue Sky Ideation• Branding Identification & Refinement • Customer Satisfaction Benchmarking & Tracking• Program Impact Analysis• Product and Service Market Feasibility• Market Segmentation• New Product & Service Development• Packaging & Design Refinement• Product & Service Positioning• Promotional Campaigns• Van Westendorp Pricing Analysis