michael cousins | strategic wordsmith
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michael cousins | strategic wordsmith Employees
michael cousins | strategic wordsmith Details
I Speak Client | I Speak CreativeI'm a writer who used to be a marketing director, a client, and a department head. I managed brands and marketing communication for powerhouse retailers like Nordstrom, Starbucks, Mrs. Fields, and Washington's Lottery. My background as a Suit helps me write creative copy that's true to the brand. My job isn't to create great works of literature - it's to sell ideas and products.My Expertise:brand definition/strategy strategic packaging copyadvertising copymarketing collateral and point of saletraining materials brochure copycorrespondencepresentation design & delivery.
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