Marketing & Advertising - Glastonbury, Connecticut, United States
MIK Advertising & Design, a 20-year-old integrated visual communications firm, located in central Connecticut, specializes in advertising, graphic design and web/social media. As an experienced creative marketing consultant with a background in graphic design, I have built an impressive reputation for producing materials and programs that are strongly customer-focused, working with clients in business-to-business, government, not-for-profit and consumer markets ranging from small start-ups to large, well established corporations. Projects have included advertisements, annual reports, branding/corporate identity programs, capabilities brochures, sales literature, magazines/newsletters, package design, web site development/design, email marketing, outdoor and trade show graphics, among others. I firmly believe in creating a partnership with my clients/customers. You get more than just a vendor. You get a partner who takes a vested interest in your business. Your issues are my issues. Your victories are my victories. I do all I can to play an integral role in the success of your business. I bring creativity and uniqueness to each project with an unwavering commitment for success!PHILOSOPHYI believe that the most successful marketing campaigns are those created with a 360° knowledge of the business, products and services that are being marketed. This philosophy is based upon my belief that a thorough understanding of the customer experience of my clients' products or services is absolutely essential. It is, ultimately, how the target group experiences your marketing communications as well as your product/service that will determine the outcome. I strive to understand the needs of the target audience, which product attributes they respond to and what motivates them to respond. Getting the right message to the right people at the right time – through the right mix of media – is the key to success.