Mike Collado Strategic Marketing

Telecommunications - Lynchburg, Virginia, United States

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Let's face it, marketing at most technology companies is ineffective. Its approach is reactive, tactical, and deliverables-driven. Activities are marcom-centric with a focus on generating an abundance of questionable leads, posting and presenting promotional "noise" as thought leadership, and providing sales support. Instead of differentiating these companies, marketing makes them homogenous.Mike Collado Strategic Marketing collaborates with technology company leaders and their teams to build extraordinary brands, launch remarkable products and services, and foster strong mindshare among buyers and partners using a strategic, business results methodology.

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Location: Lynchburg, Virginia, United States
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