MilkPEP
Marketing and Advertising - , District of Columbia, United States
MilkPEP Employees
Christine Yankelunas
assistant marketing manager: digital, social and promotional marketing
MilkPEP Details
At the Milk PEP (Processor Education Program), we help the milk companies of America encourage people to drink and enjoy more milk every day and in every way. Our robust campaign efforts help:(1) increase awareness of milk's nutritional benefits with 9 essential nutrients(2) celebrate its essential role in the lives, hearts and diets of families everywhere, and(3) encourage our fans to enjoy it across a range of uses – in a glass, over cereal, with coffee, in smoothies, in a recipe.We create award winning communication plans across the omnichannel ecosystem with a digital-first mindset, as well as provide data, insights, and best practice thought leadership to the dairy community. Milk remains a powerhouse category enjoyed by 94% of U.S. households, with over 50% of the category growing – with a milk for every person and every moment: classic white milk, tasty chocolate milk, organic, lactose-free, ultra-filtered, on-the-go, etc.Renowned for the award-winning ‘got milk?' marketing program of the 1990's, MilkPEP has continued to nurture the positive connections that consumers have towards milk across a range of communication programs. When times get tough, people turn to milk, and 2020 has been no exception. Born from the rapid growth in milk sales as a result of the COVID-19 pandemic, MilkPEP recently launched the updated "Got Milk?' campaign to a whole new generation of milk lovers by asking our current consumers to "show us what they got" through a wide range of social and influencer programs. The campaign has met with overwhelming positive reception since launch with global news coverage, as well as unprecedented consumer engagement and positive sentiment. Consumers turn to milk for the comfort, nutrition, joy and versatility milk provides during this challenging time, and MilkPEP is here to ensure that never changes. Interested in learning more about our campaign efforts? Visit us at MilkPEP.org to read more.
MilkPEP Technologies
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