Marketing & Advertising - Roxbury Township, New Jersey, United States
MILLIONS BY MARKETING & WEBICANS, LLC | 2007 – PresentMarketing Solutions Consultancy Driving Exponential Revenue Growth through Analytics-Driven Decisions PRINCIPAL / OUTSOURCED CMOGreg Morris founded the high-velocity consulting firm providing solution design, campaign development, and execution oversight to startup and rapidly growing e-commerce clients; focused on marketing and strategy development, UX, content marketing, SEO/SEM, social, and customer relationship management. Engaged consultants and integrators on clients' behalf to implement marketing systems and launched, optimized, and managed marketing initiatives. Amassed 1 million lead opportunities that resulted in 50% of total sales. • Marketing Strategy: Managed edtech firm's marketing efforts, driving revenue from zero to $75M annually by year 4, until company hired in-house CMO. Led market selection, event strategy, buyer profiling, and joint venture partnerships for edtech startup. Gathered client requirements and conducted deep-dive analysis of existing segmentation strategy. • ROI Increase: Increased direct mail ROI from 0.34% response/$1.10 to 0.84% response/$2.65. Designed weekly performance analysis methodology and dashboards that enabled client to visualize and pinpoint areas needing improvement.• Channel Optimization: Advised clients on strategies and tactics to maximize channel effectiveness and media investment, which catapulted revenue by $5M. Introduced prospecting models and buyer profiles that uncovered opportunities for list optimization, partner strategy, and integration of new channels into client's overall strategy.
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