Marketing & Advertising - Chicago, Illinois, United States
Mindel Marketing: Content Optimized for Brands and Their Customers The shopper funnel isn't a simple funnel anymore. It's a complex path that crosses multiple media and that the shopper dictates more every day. But one thing never changes: to sell, you need to understand the shopper's last move and influence the next. This demands insight, integrated messaging, agility … and content. Words and images are even more important today than yesterday, because shoppers seek out content today like never before. They demand it. It's how they make every decision. Mindel Marketing is a group of marketing and content experts. Every one of us has more than 15 years of experience creating and presenting content for major brands like Kraft, GM, Kohl's and JCPenney – and for their demanding customers. Our experience covers brand and product strategy, web development, ecommerce strategy and development, project management, visual creative in all media, and written copy for web, video and print. In fact, our experience extends beyond award-winning marketing content to include first-rate national journalism and book publishing in many genres – content expertise that's crucial to sophisticated content that speaks to sophisticated shoppers. And Mindel Marketing is structured to match the efficiency and agility of today's marketing/shopping process. Our veteran group is bound together through extensive past collaborations. We do much of our work virtually, so you pay only for our expertise, not for overhead. We staff each project with the right people. The experts you meet on Day 1 will handle every element of your project through completion. For you, we will concept, optimize, create, deploy, analyze and optimize content that understands the shopper's last move and influences the next. .
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