Market Research - Bogotá, Cundinamarca, Colombia
We are a multi-disciplinary and international expert team that combines areas from among others neuroscience, marketing, loyalty, psychology, statistics and semiotic. We provide consultancy services in those areas as well as neuro-marketing consultancy & neurotechnology for Universities, Market Research Companies & consumer good companies. . Through the integration of the different methodologies (Neuro, Quali & Quanti) we are able to provide the most powerful customer insights for our clients. Services: NEURO MARKET RESEARCH: In Mindmetriks we have developed the NeuroStore, an application that allows us to create, manage and analyze data from different senses. These results enable us to evaluate P.O.S, TV Commercials, Concept Campaigns, packaging performance and web/mobile user experience. NEURO TECHNOLOGY: We sell & rent neurotechnology devices, including Eye Trackers, EEGs, GSR, ECG, EMG and other biometrical sensors. We provide a full service and EEG data processing to traditional market research companies. CONSULTANCY: 1. We guide universities and market research companies on how to build their Neuro Labs. 2. We design and implement strategies on neuromarketing, branding, loyalty programs, marketing plans and innovation models.
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