MINI
Automotive - N/A, , US
MINI Details
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group has more than 126,000 employees and is the world's leading premium manufacturer of automobiles and motorcycles. The BMW Group also provides premium financial and mobility services, operates 31 production and assembly facilities in 15 countries, and has a global sales network in more than 140 countries. BMW Group Asia, celebrating its 35th anniversary in 2020, is the regional office in Singapore overseeing 13 markets across East Asia for both BMW and MINI brands. Markets include Singapore, Vietnam, Philippines, Indonesia, Brunei, Bangladesh, Sri Lanka, Tahiti, Guam, New Caledonia, Laos, Cambodia and Myanmar.It plays the role of a business incubator for the importer markets and introduces product and technology that best caters to customers' needs in this part of the world. BMW Group Asia is also a regional hub for strategic corporate functions, like the BMW Group Treasury Centre and Information Management Services, that support the BMW Group across the Asia Pacific region. The BMW Group celebrated its centenary in 2016 and continues to focus first and foremost on the future, exploring the question of what individual mobility will look like over the coming decades. It sets trends in production technology and sustainability as an innovation leader with an intelligent material mix, a technological shift towards digitalisation and resource-efficient production. At the same time, flexibility and continuous optimisation of value chains ensure competitiveness.
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