Miniso Armenia
Retail - Yerevan, Yerevan, Armenia
Miniso Armenia Employees
Miniso Armenia Details
MINISO, a Japan-based designer brand, was co-founded by Japanese designer Mr. Miyake Junya and Chinese young entrepreneur Mr. Ye Guofu in Tokyo, Japan. Sticking to the life philosophy of "simplicity, nature and good quality" and the brand proposition of "returning to nature", MINISO focuses on life supplies with aesthetic beauty. With the core values of excellent product design, high cost performance and comfortable shopping experience, MINISO gains popularity among consumers, which sets the personalized consumption trend in the household market.MINISO entered the Chinese market in September, 2013, and began to develop in the Chinese market comprehensively. It actively explores the international market and has opened over 3500 stores in five years, with business turnover reaching USD 2.5 billion in 2018. At present, MINISO has reached cooperation agreements with more than 80 countries and regions including the United States, Canada, Russia, Singapore, the United Arab Emirates, Korea, Malaysia, Hong Kong (China) and Macau (China), with an average monthly growth rate of 80 - 100 stores.MINISO established a new type of life aesthetic collection store, which has become the main force in the department stores and shopping malls along with catering, fast fashion clothing and entertainment. It strives to provide consumers with smarter, simpler and cozier products, so that consumers can experience relaxed and happy lifestyles when shopping.
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