Apparel & Fashion - Madrid, Community of Madrid, Spain
Coordinadora de Importación y Aprovisionamiento | España y Portugal
MINISO is a brand inspired by Japanese fashion, it was founded in conjunction with the Japanese designer Miyake Junya and the Chinese businessman Ye Guofu in the city of Tokyo, Japan. MINISO is the global promoter of "smart consumer products". MINISO follows the philosophy of "simple, natural and of good quality", likewise, it maintains the brand's proposal to "return to nature", this is how its main products gain popularity among consumers as they are updated every 7 days , keep their prices low and target smart consumer product chains. At the same time, it imposes the trend of "personalized smart consumption" in the home consumption market. MINISO is managed by Industrias MINISO.