Consumer Products - New York, NY, US
Miss Jessie's is an innovative consumer products company specializing in naturally curly haircare products. Founded in 2004 they took the market by storm by creating an entirely new haircare category - Naturally Curly. Their first product introduced to the market - "Curly Pudding" was an instant success and gained followers quickly. Originally known as an underground cult favorite the Miss Jessie's brand debuted their product on a national stage in 2010 when they agreed to be placed on the shelves of Target stores. This introduction into the mass channel helped to put the Miss Jessie's brand on a national stage. Now widely known in the haircare industry as pioneers in the once niche category of "naturally curly hair", Miss Jessie's continues to innovate and be a leader in this category.
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