Retail - London, England, United Kingdom
At Missfits, we believe that bras should fit breasts--not the other way around. That's why we've built a data-driven solution for bra fit and sizing that matches any bra in the market to actual human breast shapes. Instead of sorting through endless sizing charts and measuring tapes, this means you can now order bras personalized to your unique shape and style.Our proprietary recommendation model uses 22 measurements to ensure the bras we curate are a fit match. By making sure that the right product gets in the right person's hands, we also reduce waste in the fashion industry and help build a more sustainable future.
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