Marketing & Advertising - Forli, Emilia-Romagna, Italy
Email marketing is only as good as the quality of your recipient list. Each year there is a natural decay that happens in email marketing lists that reduces the effectiveness of email as an influencer. People leave their companies, get married and change their names – life happens. In B2B marketing, on average lists only retain 75% of their members after one year due to turnover at companies and other factors. As a result, marketing lists have a tendency to expire at a rate of about 25% a year.If you aren't replenishing your list with new, interested prospects each year, your email marketing will likely bottom out. So how do you keep your list full in the face of inevitable decay? There are two ways marketers tend to grow their email lists. The bad way and the good way.
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