Automotive - , ,
Mitsubishi is one of Japan's leading automotive manufacturers and multiple world rally and endurance champions. It was first established as a shipping company by Yataro Iwasaki, in Japan, in 1870. Since then, Mitsubishi has continued to push the boundaries of innovation for more than 100 years, always believing that inspired design is founded on quality, reliability and performance. The famous and instantly recognisable Mitsubishi logo depicts three diamonds. Mitsubishi literally means three diamonds in Japanese (Mitsu = Three, Bishi = Diamonds). Since its inception, the logo has continued to embody the principles of the world-renowned vehicle manufacturer. Mitsubishi Motors Corporation (MMC) has been represented in Kenya for the past 5 decades (50 years) through its sole distributor, Simba Corporation Limited. It has established its position in the Kenyan market as a solid, reputable Japanese brand, whose 3 strong pillars are innovation, design and quality.
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