Motion Pictures & Film - White Plains, New York, United States
We occupy a green-screen and daylight studio—very unique--which typically is the solution to avoid unnecessary travel, location fees, etc. Animation is done in-house, too; one of the highest indexing techniques when it comes to social media take. The ubiquitous mobile experience is unforgiving unless you know how to lure the viewer to 100% full video views. 75% of web traffic today is video yet 85% of Facebook/Instagram viewers don't turn on the audio. Sound is half the picture, as any editor knows. We have the workaround solutions. We can assist agency clients with everything from enhanced boards that increase budgets to SAG casting and any post-production challenge. Our clients get double-digit "take" on many social media videos simply because we were tutored in this medium by years of AT&T work. Our opus ranges from AT&T to the Yankees, The Bronx Borough President's office to Visa. The mobile experience is completely different than the flat screen whether at home or in the conference room. Then again, with years of both consumer and B2B clients, we know how to hook and engage their targets so the intended back-end analytics prove the elusive ROI. Too many organizations have failed in the organic social space. Paid social media will fix that and we can "pool out" the production so it yields the equivalent of an extremely flexible content campaign. It comes down to knowing how and where to spend the money and counseling the agency or client on the true costs. Many agencies cannot afford to hire their desired production companies due to high out-of-pocket and mark-up costs. We have put together dozens of crews for all manner of budgets, from one full day to nine full days; and directing talent that has ranged from 26 celebrities needing to be green-screened in one hour to branding animations that take hours vs. days. We solve nearly all the problems, including the client pitch.
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