Marketing and Advertising - , ,
Currently involved in marketing projects for clients in such diverse fields as automotive aftermarket, opera and health care. 35 years of experience in advertising and marketing, mostly BtoB. Broad understanding of corporate marketing including retail, pop, corporate sales structure, distribution, channel partners and corporate level communications. Over 25 years experience in direct marketing and incentives to automotive dealers and service operations. Clients have included:Affinia Group, Clevite, Dana, Federal-Mogul, GM Service Parts, Health Alliance Plan, Helm Inc., Michigan Opera Theatre, Raybestos, Wix Filters.