Apparel & Fashion - Dubai, Dubai, United Arab Emirates
By Mona Fares focuses on creating artistic, versatile and signature ensembles that are both fashion and conceptual art which lasts a lifetime. The brand is an evolution of designer Mona Fares' first fashion label NEON EDGE launched in 2009. By Mona Fares continues the vision of NEON EDGE to create wearable art but with a renewed focus towards a circular fashion concept and the longevity and versatility of each design. By Mona Fares creates made to order pieces to ensure there is no overproduction and no waste. These lovingly crafted artisanal pieces are designed to transition from day to night in all seasons and settings, inspiring women to feel beautiful, confident, and glamorous.