Marketing & Advertising - Fort Lauderdale, Florida, United States
Our founder, Alisia Michelle, started Monarch Social with a mission to transform the approach towards Social Media Marketing. After years of serving management clients, influencers, and celebrities in a multitude of industries, she noticed an underlying issue: people and businesses were no longer using social media to actually be social - and it was hurting them. At their core, these platforms were created to connect people, but it's often treated like a placeholder or an obligation. People complain about engagement, but don't engage ourselves. They post boring, blah content and wonder why there's crickets in the comment section. They can't understand why our phones aren't ringing off the hooks because of their last Instagram post, but didn't even think to include so much as a call to action. All you can tell from their content is that they sell a product - but selling a product can only get you so far. To be successful on social media, you need your audience to know, like, and trust you no matter what industry you're in. Our approach is simple but different. We believe that social media is a fun, collaborative effort. No matter who you are or what field you're in, you have a unique ability to speak to your target audience in a way that makes them eager to interact with you and come back for more - so we harness that ability and build off it.