Monkeysuit
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Monkeysuit Employees
Monkeysuit Details
Monkeysuit is a qualitative market research firm that specializes in entertainment and technology -- whether it be video games, computer hardware, mobile devices, medical devices, or any other gizmo. We conduct brand-strategy studies, including positioning, brand identity development, and brand architecture. We also regularly conduct consumer profiles, advertising tests, play tests, and concept and feature assessments. Wisdom: We've studied thousands of consumers across television, video gaming, digital media, advertising, and other entertainment media. We've also studied medical devices, health care organizations, theme parks, cruise lines, and other services. And our researchers started off as brand managers, not consultants. This lends us a meaningful point of view and a true understanding of what matters to you most. Insight: Monkeysuit's methodologies are simple, but not simplistic. We base our analysis in the fundamentals of brand strategy. This lets us turn consumer feedback into implications that move your business forward. Engagement: Reports don't have to be boring. Monkeysuit's founder, a former print journalist, employs the techniques of long-form feature writing to tell a research story that's actually fun to read. Speed: Research goes stale after too much time. We deliver our reports a week after closing field. We don't rush it, but we do move fast. Specialities: video games, television, healthcare, theme park, cruise line, focus groups, qualitative market research, brand strategy, brand positioning, brand architecture, concept and feature assessments.
