Marketing and Advertising - , ,
Moonlight Marketing, a Hong Kong-based social media marketing consultancy, educates clients how to effectively leverage social media (including Facebook, Twitter, YouTube, and blogs) to connect with, engage and grow their customer base.Many are touting Social Media Marketing as the next BIG THING, as a movement that will forever change the advertising world. We don't know if this will actually happen and we can share an industry secret with you: neither does anyone else.We do know that it can be extremely efficient for marketing and communication objectives, and have seen examples of businesses effectively using social media marketing to do the following:- engage customers where they are spending much of their time,- market brands and deliver important product information/updates,- understand what consumers are saying,- identify/reward loyal customers; identify/appease angry ones,- drive and track conversions.
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