Internet - London, England, United Kingdom
Motive are an online marketing services agency focused on:Online and offline new customer acquisition We use a data driven approach to define, direct and manage your online and offline new player acquisition, internal resources and external networks and agencies, acquisition channels, budgets and new customer retention process.Brand positioning and product developmentFor existing businesses we help you to refine your marketplace strategy and differentiate your offering from your competitors. For new businesses we identify marketplace opportunities and create a USP based differentiated brand proposition for your product in the marketplace.Marketplace and customer analysis including:UK market entry strategies for digital businesses driven product optimisationWe optimise your 'new customer' user journey, improving click to registration and click to transaction rates. Data modelling and segmentationWe model and segment your database and campaign activity at a user level to define your future acquisition strategy and to reduce attrition from your valuable new customer groups.Retention managementWe reduce attrition in your customer databases by using data driven behavioural analysis to help you group and target customers better and identify customer lapsing before it occurs.Data driven brand positioning and developmentFor existing businesses we help you to refine your marketplace strategy and differentiate your offering from your competitors. For new businesses we identify marketplace opportunities and create a USP based differentiated brand proposition for your product in the marketplace.