Retail - Cape Town, Western Cape, South Africa
We are a locally and sustainably designed active wear brand that, speaks to an active lifestyle of being on the move, looking stylishly while chasing whatever makes you GLOW.Our first range AfreeClipse was inspired by the indigenous flora of the Cape region, while being named after three key regions of South Africa - Gauteng, the Eastern Cape and KZN. And with bold, hand-scetched aloe prints we believe to flow right between fitness and fashion. 100% locally inspired, designed and hand-crafted, we believe in the power of UBUNTU and follow a circular and sustainable approach for our brand. We are driven by the artistic process, celebrate creative collaboration and offer a platform to showcase local design-talent with a practical, tangible way to support creatives in the form of wearable art. Expect tailored fit, supreme quality and designer detail that translates effortlessly and stylishly from beach to body, office to active and day to night - for a lifestyle on the move!Moreover however, we are a lifestyle brand that seeks to portrait an active and outdoors oriented way of living and moving to find our flow in the daily mayhem we call life! Using our blog and instagram as a creative outlet we try and provide content that seeks to give guidance on how to GLOW - from the inside to the outside, through active movement, finding stillness in meditation, getting outdoors, being bold and chasing your dreams! For all we know that's what we are doing and we are trying to share our experiences with you, maybe you'll find them helpful!
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