Moving Up Marketing
Marketing & Advertising - Phoenix, Arizona, United States
Moving Up Marketing Employees
Moving Up Marketing Details
Donna van Wyk is a Search Engine Optimization (SEO) copywriter and Adwords consultant living in Phoenix, Arizona. She has been working in online marketing since 2012. Her clients are small to medium sized businesses, from diverse industries. Search Engine Optimization or SEO marketing not only increases the quantity of traffic to your website, but also the quality. SEO marketing helps attract people specifically searching for your products and services online. There are many different ways to optimize for SEO, from onsite to offsite SEO. Onsite SEO refers to optimization of your website content. And offsite SEO is when other websites and apps drive traffic to you.Optimizing text and website content on your website helps search engines like Google rank your website for certain search queries. When someone searches for something online, search engines will pull up the most relevant websites first, i.e. the websites you see on page 1 of search. This is called Organic Traffic. By having your website content optimized your website stands the best chance of ranking higher, without having to pay for Ads. Usually, the first results you see when you search for something online, are the paid ads. They are displayed at the top of the first page, in the side column and sometimes at the bottom of the page. Although this might seem unfair, there is still an art as to how paid ad ranking is organized. For a company to display their paid ad in an online search, they must still be relevant to the specific online search. However, when combining SEO and paid ads, you create the best chance of attracting your target market. Google Ads must be carefully created and closely monitored, constantly being tweaked and improved to get the most out of your money. Google will still scan your website pages to make sure they correspond to what you are advertising. You pay for every click on your Ad so you want them to be professionally designed to attract your target market.
